News

Amazon unveils ‘Fire’ smartphone

Amazon unveils ‘Fire’ smartphone

AMAZON: Amazon CEO Jeff Bezos introduces the new Amazon Fire Phone, Wednesday, June 18, in Seattle. Photo: Associated Press/Ted S. Warren

SEATTLE (Reuters) – Amazon.com Inc Chief Executive Officer Jeff Bezos unveiled a $200 “Fire” smartphone on Wednesday equipped with a 3D-capable screen and an ability to recognize music and TV shows, hoping to stand out in a crowded field dominated by Apple Inc and Samsung Electronics.

Bezos, in a rare media appearance, demonstrated three-dimensional display features on the 4.7-inch device, from depth perception in maps and pictures to the ability to shift perspectives and reveal new information when the phone is tilted.

“What if there were a thousand artists standing by to redraw the picture every time you moved your head?” Bezos remarked to hundreds of Amazon customers, reporters and industry executives gathered in Seattle for the unveiling.

The smartphone joins Amazon’s “Fire” lineup of tablets and streaming devices. It represents the retail giant’s attempt to extend its dominance of online commerce into mobile phones, which are increasingly being used to buy items and view video.

The phone will start at $199.99 for a 32-gigabyte storage version with a two-year contract on AT&T Inc.

Shares in Amazon climbed more than 2 percent as Bezos expounded on the smartphone’s features and were at $332.77 in afternoon trade.

(Reporting by Deepa Seetharaman; Editing by Bernard Orr)

Recent Headlines

in Entertainment, Sports

Ronda Rousey biopic in the works

rrousey

Paramount executives have picked up the rights to the 28-year-old's autobiography.

in Sports

Daily fantasy sports land in gambling industry crosshairs

yahoofantasy

Each year millions of Americans draft virtual sports teams online and enter real-money competitions that last only a few hours.

in Sports

Bat boy, 9, dies after hit in head by swing at baseball game

17-overlay2

The boy was struck by a follow-through swing near the on-deck circle.

in Sports

SEC spares no expense in hiring 14 new coordinators

muschamp

Coaches around the Southeastern Conference have had to do a little extra homework on opposing coordinators during the offseason.

in National

Obama to unveil tougher climate change plan

globalwarming

President Barack Obama will unveil the final version of his plan to tackle greenhouse gases, kicking off what is expected to be a tumultuous legal battle between federal environmental regulators and coal industry supporters.