News

Amazon unveils ‘Fire’ smartphone

Amazon unveils ‘Fire’ smartphone

AMAZON: Amazon CEO Jeff Bezos introduces the new Amazon Fire Phone, Wednesday, June 18, in Seattle. Photo: Associated Press/Ted S. Warren

SEATTLE (Reuters) – Amazon.com Inc Chief Executive Officer Jeff Bezos unveiled a $200 “Fire” smartphone on Wednesday equipped with a 3D-capable screen and an ability to recognize music and TV shows, hoping to stand out in a crowded field dominated by Apple Inc and Samsung Electronics.

Bezos, in a rare media appearance, demonstrated three-dimensional display features on the 4.7-inch device, from depth perception in maps and pictures to the ability to shift perspectives and reveal new information when the phone is tilted.

“What if there were a thousand artists standing by to redraw the picture every time you moved your head?” Bezos remarked to hundreds of Amazon customers, reporters and industry executives gathered in Seattle for the unveiling.

The smartphone joins Amazon’s “Fire” lineup of tablets and streaming devices. It represents the retail giant’s attempt to extend its dominance of online commerce into mobile phones, which are increasingly being used to buy items and view video.

The phone will start at $199.99 for a 32-gigabyte storage version with a two-year contract on AT&T Inc.

Shares in Amazon climbed more than 2 percent as Bezos expounded on the smartphone’s features and were at $332.77 in afternoon trade.

(Reporting by Deepa Seetharaman; Editing by Bernard Orr)

Recent Headlines

8 hours ago in Election 2016, National

Fiorina drops out of the presidential race

Republican presidential candidate Carly Fiorina waits to be introduced at a campaign event at Maple Avenue Elementary School Saturday, Feb. 6, 2016, in Goffstown, N.H. (AP Photo/David Goldman)

The former technology executive announced on Twitter that she is suspending her campaign.

10 hours ago in Election 2016, National

Christie expected to end 2016 White House bid

Republican presidential candidate, New Jersey Gov. Chris Christie embraces his son Patrick during a primary night rally in Nashua, N.H., Tuesday, Feb. 9, 2016. At left is Christie's older son Andrew and wife Mary Pat at right. (AP Photo/Charles Krupa)

Christie had banked his presidential prospects on a strong finish in New Hampshire, but finished behind most Republican rivals.

10 hours ago in National

Yellen: Fed not likely to reverse course on rates despite risks

U.S. Federal Reserve Board Chair Janet Yellen testifies at the House Financial Services Committee in Washington February 10, 2016. REUTERS/Gary Cameron

Chances are slim the Federal Reserve would need to reverse the rate tightening cycle it began in December.

11 hours ago in Lifestyle, National

Twitter to change homepage to customize tweet displays to individuals

A 3D printed Twitter logo is seen in front of displayed stock graph in this illustration picture made in Zenica, Bosnia and Herzegovina, February 3, 2016. REUTERS/Dado Ruvic

The change to the timeline - as the homepage is known - is also designed to appeal to advertisers.

14 hours ago in National

Senate to vote on hitting North Korea with tougher sanctions

northkorea

The Senate is considering legislation to hit North Korea with more stringent sanctions.