News

Buy a ticket? Psh! NFL teams selling memberships

Buy a ticket? Psh! NFL teams selling memberships

NFL: Season ticket "holders" are becoming a thing of the past. Photo: Associated Press

DAVE SKRETTA, AP Sports Writer

KANSAS CITY, Mo. (AP) — The change made by the Kansas City Chiefs a few years ago was subtle — one word, really — yet it ushered a pronounced change in the way the franchise viewed its most important fans.

Season-ticket holders became known as “season-ticket members.”

Suddenly, the entire paradigm shifted. No longer were Chiefs fans merely customers, buying a ticket, attending a game and then heading home afterward.

Rather they began to feel as though they were part of the franchise, just as integral to the success or failure of the team as quarterback Alex Smith, coach Andy Reid or even general manager John Dorsey.

And by offering those members exclusive gifts and experiences, the Chiefs have rebuilt their season-ticket rolls at a time when many franchises are having a hard time filling stadiums.

Recent Headlines

in Black Friday, National

PHOTOS: Macy’s Thanksgiving Day Parade

AP353037153391_2

The 88th annual Macy's Thanksgiving Day Parade stepped off in NYC, officially ushering in the holiday season.

in National

Thanksgiving grease cooks up plumbing disasters

turkey

Thanksgiving is a royal pain in the U.S. drain.

in National

Ebola survivors thankful for ‘second chance’

ebola

Six of the nine Ebola patients treated in the U.S. met for the first time.

in National

Thanksgiving travel at a 7-year high

gas

More than 46 million Americans are expected to travel over the holiday weekend.

in Black Friday, National

History of the holiday: Thanksgiving

14-overlay1

Thanksgiving celebrations date back to the first European settlements in America, but it wasn't until the 1860s that it was declared a national holiday.