News

Effort to bring back ‘Reading Rainbow’ gains ground

Effort to bring back ‘Reading Rainbow’ gains ground

READ:LeVar Burton and 7-year-old Shane Ammon exploring the all Reading Rainbow adventure app at the "Reading Rainbow Relaunch" event, June 19, 2012 New York. Photo: Associated Press

Actor Levar Burton is celebrating after fans surpassed the goal of raising $1 million in less than 24 hours of launching the Kickstarter.com campaign on Wednesday, in a bid to bring back his popular U.S. children’s show “Reading Rainbow.”

“The Star Trek: The Next Generation” star hosted the educational series from 1983 until 2005 and now he is set to revive the program on the Internet after going above and beyond the lofty goal in just 10 hours.

With 34 days still to go, Burton’s crowd-funding campaign has raised over $1.3 million so far.

He shared his astonishment about the outpouring of support to Deadline.com, saying, “Never in my wildest dreams did I imagine that we would reach our goal on the very first day. People are getting involved – it’s been pretty overwhelming.”

In a post on the crowd-funding site urging fans to donate he writes, “I am hoping you will join me on my mission to bring ‘Reading Rainbow’ back for every child, everywhere. Together, we can change the lives of millions of children. But you don’t have to take my word for it: just keep reading!

“I believe that every child has a right, and a need, to be literate. We have a responsibility to prepare our children… and right now, the numbers show that we, as a society, are failing in that responsibility.”

With the funds, Burton will also create a classroom-friendly version of his popular show for teachers.

The actor joins the club of last year’s highly-successful “Veronica Mars” campaign, which raised the $2 million goal of turning the cult TV series into a big screen film in just five hours, going on to set Kickstarter.com history with more than 88,000 backers donating over $5 million.

Recent Headlines

in National

Plane slides off runway, crashes into fence

Fresh
12-overlay

A jetliner with 125 passengers aboard slid off the runway during a snowy landing at LaGuardia Airport, smashing into a fence at the edge of Flushing Bay.

in National

Supreme Court to hear gay marriage cases on April 28

gaymarriage

The U.S. Supreme Court will hear oral arguments on whether states can ban gay marriage.

in Sports

Prosecutors: No charges for NASCAR driver Kurt Busch

kurtbusch

Delaware prosecutors will not file criminal charges following allegations of domestic violence by his ex-girlfriend.

in Sports

2016 Rolex race to be first event at renovated Daytona

daytona

Daytona International Speedway will showcase its renovated motorsports stadium next January.

in National

Jurors hear graphic accounts of Boston Marathon bombing

bostonbombing

Jurors in the Boston Marathon bombing trial spent the first day of testimony listening to heartbreaking stories.