News

General Mills selling Cheerios with missing ingredients

General Mills selling Cheerios with missing ingredients

TIME FOR BREAKFAST: General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives. Photo: Reuters

(Reuters) – General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives.

Many activists and critics have cited studies showing that genetically modified (GM) crops are not safe for people and animals who consume them.

Some activist groups opposing GM food also say the crops create environmental problems by encouraging more use of certain agro chemicals, and consumers should have the right to know what they are buying.

However, General Mills, which also makes Betty Crocker dessert mixes and Yoplait yoghurt, said in a company blog post on Thursday that its decision on ingredients was not driven by safety concerns or pressure from critics.

“It’s not about safety. Biotech seeds, also known as genetically modified seeds, have been approved by global food safety agencies and widely used by farmers in global food crops for almost 20 years,” the General Mills blog said.

The Minneapolis-based company said it has begun using non-GM cornstarch and non-GM sugar in Cheerios, adding that oats, the primary ingredient, is a crop that is not grown from genetically modified seeds.

The company hopes that “consumers may embrace” its decision to move away from GM ingredients.

In November, a Washington state ballot measure that would have required labeling of foods containing GM crops did not win wide approval.

A consortium including General Mills, Nestle USA, PepsiCo, Monsanto,, DuPont and other corporate giants, were key contributors to the roughly $22 million raised to campaign against the bill.

(Reporting by Sakthi Prasad and Sampad Patnaik in Bangalore; Editing by Gopakumar Warrier)

Recent Headlines

18 hours ago in Sports

The weekend sports schedule

superbowlball

Here’s a look at some of this weekend’s major sporting events.

19 hours ago in Sports

The week’s best sports shots

Mark Macaspac leaps off the Super Bowl 50 sign inside Super Bowl City Saturday, Jan. 30, 2016, in San Francisco. The Denver Broncos will play the Carolina Panthers in Super Bowl 50 on Sunday, Feb. 7, 2016. (AP Photo/David J. Phillip)

A look at some of the biggest moments and best plays in sports this week.

19 hours ago in Sports

Broncos, Panthers set to deliver Super finish to season

16-overlay-4

The Denver Broncos and Carolina Panthers are primed to provide a grand finish worthy of a landmark Super Bowl 50 on Sunday and cap a season of celebration by the National Football League.

19 hours ago in National

Making headlines this week

sb50

A look back at some of the biggest stories this week and the headlines you may have missed.

1 day ago in Sports, Weird

Prognosticating Ape picks Panthers to win Super Bowl

18-overlay-1

The 1-year-old orangutan named Tuah chewed up a cardboard Panthers sign and later kissed a papier-maché Panthers helmet.