News

Madden ratings guru has the players’ attention

Madden ratings guru has the players’ attention

MADDEN: In this Wednesday, Aug. 6 photo, Donny Moore poses for a photo in front three computer screens he uses to rate NFL football players for the Madden NFL video football game at EA Sports in Orlando, Fla. Moore is the "ratings czar" for "Madden NFL," the man responsible for making sure the popular video game's virtual avatars accurately reflect their real-life counterparts. Photo: Associated Press/John Raoux

ARNIE STAPLETON, AP Pro Football Writer

DENVER (AP) — Donny Moore can be the most reviled man in NFL locker rooms.

He’s not a coach, a referee or a drug tester. He has never played or coached a game. Still, NFL players — and millions of fans — can’t wait to see what he has to say.

Moore is the “ratings czar” for “Madden NFL,” the man responsible for making sure the popular video game’s virtual avatars accurately reflect their real-life counterparts.

Moore uses all sorts of metrics and measurements to come up with ratings. Then, he tweaks the numbers weekly after watching all the games and pondering feedback from fans and even the players themselves.

Sometimes aging stars first recognize their careers are on the downslopes when the new Madden game arrives in August and their ratings have slipped.

They’ll let Moore know they disagree, often using Twitter or even sending him a YouTube video.

Recent Headlines

in Sports, Viral Videos

WATCH: Puppies predict the Final Four

16-overlay

It's a totally unscientific, but completely adorable, way to predict the winner of the NCAA Men's Basketball Championship.

in National

Arkansas governor urges changes to ‘religious objection’ bill

arkansasreligiousobjections

The religious-objection laws have sparked fears that they could allow discrimination.

in Sports

Winston impressed on Seminoles Pro Day

jameiswinston

The Seminoles QB put on a show for NFL coaches and scouts assembled for Florida State Pro Day.

in Sports

Wednesday’s Sports Minute

NETS

A look at some of the big sports stories making headlines today, Wednesday, April 1. STREAKING NETS HANG ONTO FINAL…

in Sports

Baseball to set pay record

MLB

The average salary is expected to break the $4 million benchmark.