News

Madden ratings guru has the players’ attention

Madden ratings guru has the players’ attention

MADDEN: In this Wednesday, Aug. 6 photo, Donny Moore poses for a photo in front three computer screens he uses to rate NFL football players for the Madden NFL video football game at EA Sports in Orlando, Fla. Moore is the "ratings czar" for "Madden NFL," the man responsible for making sure the popular video game's virtual avatars accurately reflect their real-life counterparts. Photo: Associated Press/John Raoux

ARNIE STAPLETON, AP Pro Football Writer

DENVER (AP) — Donny Moore can be the most reviled man in NFL locker rooms.

He’s not a coach, a referee or a drug tester. He has never played or coached a game. Still, NFL players — and millions of fans — can’t wait to see what he has to say.

Moore is the “ratings czar” for “Madden NFL,” the man responsible for making sure the popular video game’s virtual avatars accurately reflect their real-life counterparts.

Moore uses all sorts of metrics and measurements to come up with ratings. Then, he tweaks the numbers weekly after watching all the games and pondering feedback from fans and even the players themselves.

Sometimes aging stars first recognize their careers are on the downslopes when the new Madden game arrives in August and their ratings have slipped.

They’ll let Moore know they disagree, often using Twitter or even sending him a YouTube video.

Recent Headlines

in National, World

1 American released from North Korea

fowle

The State Department says Jeffrey Fowle, one of three Americans being held in North Korea, has been released.

in National

Ebola is low on our list of concerns

ebolaprotest

A new poll shows Ebola ranks well behind the economy, jobs, and other issues among America's top problems.

in National

Staples investigating possible data breach

staples

The office supply giant is the latest U.S. retailer to become a possible victim of a cyberattack.

in National

Suspect in Va. abduction charged in DC area rape

hannahgraham

Authorities have brought additional charges against the man accused of abducting an 18-year-old Virginia college student Hannah Graham.

in Sports

Tuesday’s Sports Minute

worldseries

In addition to the Steelers’ big win and the sentencing of Olympic track star Oscar Pistorius, here is a look…