News

Madden ratings guru has the players’ attention

Madden ratings guru has the players’ attention

MADDEN: In this Wednesday, Aug. 6 photo, Donny Moore poses for a photo in front three computer screens he uses to rate NFL football players for the Madden NFL video football game at EA Sports in Orlando, Fla. Moore is the "ratings czar" for "Madden NFL," the man responsible for making sure the popular video game's virtual avatars accurately reflect their real-life counterparts. Photo: Associated Press/John Raoux

ARNIE STAPLETON, AP Pro Football Writer

DENVER (AP) — Donny Moore can be the most reviled man in NFL locker rooms.

He’s not a coach, a referee or a drug tester. He has never played or coached a game. Still, NFL players — and millions of fans — can’t wait to see what he has to say.

Moore is the “ratings czar” for “Madden NFL,” the man responsible for making sure the popular video game’s virtual avatars accurately reflect their real-life counterparts.

Moore uses all sorts of metrics and measurements to come up with ratings. Then, he tweaks the numbers weekly after watching all the games and pondering feedback from fans and even the players themselves.

Sometimes aging stars first recognize their careers are on the downslopes when the new Madden game arrives in August and their ratings have slipped.

They’ll let Moore know they disagree, often using Twitter or even sending him a YouTube video.

Recent Headlines

in Sports

Florida State’s Winston benched half a game

jameis

Heisman Trophy-winning QB Jameis Winston will be punished after shouting sexually-obscene comments in the student union.

in National, World

Obama vows not to fight another ground war in Iraq

islamicstate

Support for ISIS increased after U.S. airstrikes began in Iraq and the militant group may take more hostages, senior officials say.

in Sports

NFL back on the road with extra game in London

nfl

The NFL roadshow rolls into London again next week for the first of three games designed to build its international fan base.

in Entertainment, Sports

‘NBA 2K15′ adds 3D face mapping for latest game

nba

"NBA 2K15" is angling for a slam dunk with an innovative new feature that allows players to put their game faces on.

in National

N.Y. man charged with trying to help Islamic State

ISIS

A 30-year-old man has been charged with trying to provide material support to the militant group and attempting to murder U.S. soldiers.