News

No more ‘having it your way’ at Burger King

No more ‘having it your way’ at Burger King

HOLD THE PICKLES, HOLD THE LETTUCE, SPECIAL ORDERS DON'T UPSET US:Burger King is dropping its 40-year-old jingle and slogan, "Have It Your Way," in an effort to revamp its image. Photo: Associated Press

NEW YORK (AP) — Burger King isn’t just flipping patties, it’s flipping the script — by doing away with its 40-year-old slogan, “Have It Your Way.”

The new slogan: “Be Your Way” — promoting individuality in people, rather than its burgers.

The burger chain says the new tag line will roll out across its marketing in the U.S., including in a TV ad that began airing last night.

Burger King says the new motto is intended to remind people that “they can and should live how they want anytime.”

Whether that will help Burger King close the gap with McDonald’s and carve out a bigger niche in fast food sales remains to be seen.

At least we’ve got YouTube to remind us of the good, old days:

Recent Headlines

in Sports

This week’s top sports shots

AP491836413688

A look at some of the biggest hits and best scores this week in sports.

in National

Virgin Galactic spaceship crashes during test flight

virgin

A passenger spaceship being developed by Richard Branson’s Virgin Galactic has crashed.

in Sports

This weekend’s sports schedule

mississippi

A complete look at this weekend's sports schedule.

in National

Making headlines this week

AP15711298271

A look back on some of the biggest newsmakers this week.

in Black Friday, Lifestyle, National

Walmart ups ante on holiday shopping

walmart

Starting Saturday, Walmart will do whatever it takes to rope in holiday shoppers however they want to buy.