News

No more ‘having it your way’ at Burger King

No more ‘having it your way’ at Burger King

HOLD THE PICKLES, HOLD THE LETTUCE, SPECIAL ORDERS DON'T UPSET US:Burger King is dropping its 40-year-old jingle and slogan, "Have It Your Way," in an effort to revamp its image. Photo: Associated Press

NEW YORK (AP) — Burger King isn’t just flipping patties, it’s flipping the script — by doing away with its 40-year-old slogan, “Have It Your Way.”

The new slogan: “Be Your Way” — promoting individuality in people, rather than its burgers.

The burger chain says the new tag line will roll out across its marketing in the U.S., including in a TV ad that began airing last night.

Burger King says the new motto is intended to remind people that “they can and should live how they want anytime.”

Whether that will help Burger King close the gap with McDonald’s and carve out a bigger niche in fast food sales remains to be seen.

At least we’ve got YouTube to remind us of the good, old days:

Recent Headlines

20 hours ago in Sports

The week’s best sports shots

Denver Broncos’ Peyton Manning holds up the trophy after the NFL Super Bowl 50 football game Sunday, Feb. 7, 2016, in Santa Clara, Calif. The Broncos won 24-10. (AP Photo/Matt York)

A look back at some of the best plays and biggest moments in sports this week.

20 hours ago in Sports

The weekend sports schedule

kobebryantallstar

Here's a look at this weekend's sports schedule.

21 hours ago in National

Making headlines this week

A couple is seen through an American flag as they walk to a polling place for the New Hampshire primary, Tuesday, Feb. 9, 2016, in Nashua, N.H. (AP Photo/David Goldman)

A look back at some of the week's biggest headlines and the stories you may have missed.

22 hours ago in Entertainment, National

Roses and roaches: Cold-hearted Valentine’s Day ideas

valentines

With the coldest air in more than a decade forecast to grip the United States this Valentine's Day weekend, the holiday dedicated to love is flashing its frigid side.

1 day ago in National

Consumers flexing their muscles

shopping

U.S. consumer spending regained momentum in January as households ramped up purchases of a variety of goods, in a hopeful sign that economic growth was picking up after slowing to a crawl at the end of 2015.