News

No more ‘having it your way’ at Burger King

No more ‘having it your way’ at Burger King

HOLD THE PICKLES, HOLD THE LETTUCE, SPECIAL ORDERS DON'T UPSET US:Burger King is dropping its 40-year-old jingle and slogan, "Have It Your Way," in an effort to revamp its image. Photo: Associated Press

NEW YORK (AP) — Burger King isn’t just flipping patties, it’s flipping the script — by doing away with its 40-year-old slogan, “Have It Your Way.”

The new slogan: “Be Your Way” — promoting individuality in people, rather than its burgers.

The burger chain says the new tag line will roll out across its marketing in the U.S., including in a TV ad that began airing last night.

Burger King says the new motto is intended to remind people that “they can and should live how they want anytime.”

Whether that will help Burger King close the gap with McDonald’s and carve out a bigger niche in fast food sales remains to be seen.

At least we’ve got YouTube to remind us of the good, old days:

Recent Headlines

in National, World

American aid workers released from hospital, cleared of Ebola

brantly

Two Americans who just weeks ago were gravely ill with Ebola have been cleared of the virus.

in National

National Guard withdraws from Missouri

michaelbrown

Tensions have eased after sometimes violent protests were staged nightly since police killed an unarmed black teenager.

in National

Brace yourself: ‘Farmer’s Almanac’ calls for cold winter

polar

The almanac predicts a "super-cold" winter in two-thirds of the country.

in Sports

European soccer clubs opening U.S. academies

soccer2

More American kids are harboring dreams of becoming the next David Beckham or Leo Messi.

in Sports

Thursday’s Sports Minute

nationals

Here are the sports headlines making news today, Thursday, Aug. 21.