News

Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

Recent Headlines

1 day ago in Sports

The weekend sports schedule

penscaps16120076416963

Here’s a look at some of the sporting events taking place this weekend.

1 day ago in Sports

The best sports shots this week

goffdraft870850982276

A look at some of the biggest plays and best moments in sports this week.

1 day ago in National

Making headlines this week

kansasweatherAP

A look back at some of the biggest newsmakers this week and the headlines you may have missed.

1 day ago in Sports

Reigning NL batting champ banned 80 games for doping

marlinsdeeREUTERS

Dee Gordon of the Miami Marlins was suspended 80 games without pay after testing positive for a performance-enhancing substance, Major League Baseball said.

2 days ago in National

Teen pregnancies hit historic low

sexed296416402183

The annual survey shows the continuation of a downward trend that began in 2006 and continued through 2014, the latest year of complete data, when nearly 250,000 babies were born to girls and women aged 15 to 19.