News

Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

Recent Headlines

in National, World

Global life expectancy rises, but people live sicker for longer

21-overlay13

General health has improved worldwide, thanks to significant progress against infectious diseases and gains in fighting maternal and child illnesses.

in National

When Congress returns from vacation, budget fight looms

congressmcconnell

The U.S. Congress will soon embark on a high-stakes budget negotiation with President Barack Obama that, if productive, could give Republicans the increased military spending they want and Democrats the increased domestic spending they seek.

in National

Christmas in August: Walmart’s holiday layaway comes early

walmart

It's the latest sign of retailers getting more aggressive about grabbing holiday shoppers early.

in Sports

Looking to future, more NCAA athletes seek own trademarks

ncaa

Some big stars in college football are getting trademarks for their names, nicknames and taglines.

in Sports

This football MVP is a real ‘dummy’

12-overlay12

Dartmouth football’s new MVP is a remote controlled Mobile Virtual Player designed to allow athletes to practice tackling with fewer injuries.