News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Sports

WATCH: The top Kentucky Derby contenders

Fresh
23-overlay7

Get a look at some of the top horses hoping to cross the finish line at this weekend's race.

in Sports

Tuesday’s Sports Minute

trailblazers

A look at some of the big sports stories making headlines today, Tuesday, April 28.

in Sports

Wimbledon announces 7 percent increase in prize money

wimbledon

The prize fund will be the highest ever in professional tennis.

in Sports

UFC champ Jones booked in connection with hit-and-run crash

jonjones

Witnesses say the star fighter ran from a wreck that hospitalized a pregnant woman but quickly came back to grab "a large handful of cash" from the car.

in National

10 FOR TODAY: Tuesday, April 28

supremecourt

Your daily look at the stories that will be talked about today.