News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Sports, Viral Videos

Nike hype video welcomes LeBron back to Cleveland

14-overlay4

The video huddles the whole city as "The King" returns home.

in National

Thomas Menino, Boston’s longest-serving mayor, dead at 71

menino

The longest-serving mayor in Boston history who led the city after the 2013 marathon bombing, has died.

in Entertainment, Sports

The best #ChevyGuy tweets from the World Series

bumgarner1

World Series MVP Madison Bumgarner was awarded a new truck with "technology and stuff" by a very nervous Chevy employee and Twitter took notice.

in National

U.S. economy grows 3.5% in third quarter

shopping

A smaller trade deficit and a surge in defense spending buoyed U.S. economic growth in the third quarter.

in Sports

NFL seeks to dismiss ex-players’ painkillers suit

nfl

The lawsuit, filed by former players, alleges teams gave them powerful painkillers to keep them on the playing field.