A 30-second commercial on Super Sunday will cost $4.5 million, but is it money well spent?
The most exciting plays and best shots from football's biggest night.
A sea of navy, green and grey Seahawks jerseys mixed with the blue, white and red Patriots colors.
From modest beginnings of cheap tickets and empty seats to $4.5 million for a 30-second TV ad, the Super Bowl is the undisputed king of U.S. sporting events.
More than 325,000 counterfeit jerseys and Super Bowl-related merchandise were seized by the NFL and law enforcement.