News

World Cup was biggest social media event ever

World Cup was biggest social media event ever

WORLD CUP:Germany's Mario Goetze (L) celebrates near teammate Thomas Mueller after scoring a goal during extra time in their 2014 World Cup final against Argentina at the Maracana stadium in Rio de Janeiro July 13. Photo: Reuters/Dylan Martinez

By Esteban Israel

SAO PAULO (Reuters) – Brazil’s World Cup was the biggest social media event on record involving 350 million Facebook Inc users worldwide, the company claimed on Monday, as it made strides into the so-called “real-time” market dominated by Twitter.

People increasingly are using social networking to comment on global events seen on television, like the month-long soccer tournament won by Germany on Sunday.

Figures obtained by Reuters showed that the 350 million users generated a record Facebook “conversation” with 3 billion posts, comments and likes.

PHOTOS: Germany wins the 2014 World Cup |  Soccer’s saddest fans | EXTRA: World Cup sets new Twitter record | Everyone was watching the World Cup

“We knew the World Cup was going to be big, but this level of engagement is remarkable,” Nick Grudin, Facebook’s director of global media partnerships, told Reuters.

“It was the highest level of conversation around a single event that we have ever measured.”

Audience is crucial for companies like Facebook, which make money by selling ads to advertisers interested in reaching its 1.28 billion monthly active users.

Facebook’s record traffic around the World Cup suggested the Menlo Park, California, company was increasingly used as a platform to discuss events in real time, a segment pioneered by microblogging website Twitter Inc.

EXTRA: Game of two Popes | 2014: The year the U.S. fell in love with soccer

The widespread use of mobile phones that have made social media seemingly ubiquitous helped explain Facebook’s record numbers.

Germany’s 1-0 win over Argentina in the World Cup final on Sunday was the most commented match of the tournament, with 88 million users and 280 million interactions, the company said.

Brazil’s star Neymar led the ranking of most talked about player, followed by Argentina’s Lionel Messi, Portugal’s Cristiano Ronaldo and Uruguay’s Luis Suárez.

And with 26 percent of all World Cup interactions, Brazil was the strongest voice in Facebook’s biggest conversation ever. The United States accounted for 10 percent of the posts, comments and likes; Indonesia 6 percent; Mexico 5 percent and Argentina 4 percent.

“Facebook was the global stadium for the 2014 World Cup,” said Facebook’s Grudin.

(Reporting by Esteban Israel; Editing by Jeffrey Benkoe)

Recent Headlines

5 hours ago in Sports, Weird

Shall I compare thee to a carburetor? Indy 500 gets a poet

indy500383817720211

An Indiana University student who is a poet and a performer has been named the Indianapolis 500's first official poet since the early 20th century.

6 hours ago in National

Survey: Most Americans support usage fees to fix crumbling roads

highwaysREUTERS

The cost to repair and upgrade the U.S. surface transportation system to meet current and future demands is in the "hundreds of billions of dollars," the U.S. Government Accountability Office said last year.

7 hours ago in National

Volkswagen says emissions scandal bill could get much bigger

vwREUTERS

Volkswagen's CEO says the company will launch new electric vehicles and set up a new firm focused on operations like car-sharing as it seeks to get past its scandal over cheating on diesel emissions tests.

9 hours ago in Sports

PGA: Zurich Classic of New Orleans preview

25-overlay-9

Headlining the field is No. 2 in the FedExCup standings, Jason Day, who is looking to capture his third victory of 2016.

9 hours ago in Sports

No Curry, no problem

10-overlay-11

The Golden State Warriors did not skip a beat without key point guard Stephen Curry, routing the Houston Rockets 114-81 on Wednesday to seal a 4-1 series triumph in the first round of the Western Conference playoffs.